Blue Ribbon Consulting Workbooks

About Us

2006 Bellwether Awards
Dr. Linda Hagedorn, chair of the Department of Educational Administration and Policy at the University of Florida, left, and Susan Arscott, president-elect of the Council for Resource Development, far right, stand with MWCC Vice President of Lifelong Learning and Workforce Development Jacqueline Feldman and Lisa Derby Oden, director of MWCC's Entrepreneurial Resource Center. Oden designed a regional business plan competition the received a Finalist Award.
 

LDO, LLC dba Blue Ribbon Consulting is a limited liability company that offers business development, marketing and professional development to the horse industry with a focus on problem solving, planning and continuing education. With over 35 years in the equine industry and over 25 years business management experience in profit and non-profit sectors, principal Lisa Derby Oden has both practical experience and formal education in the field. Click to review Lisa's professional history, including a list of her skills, projects, employment history, education and affiliations. 

Consulting Projects

A partial list of Blue Ribbon Consulting projects includes:

• US horse industry research for Spanish breeder entering international market
• Corporate development pilot project for therapeutic riding program
• Equine education symposium and trade show for University of NH
• Market assessment and marketing plan development for Arabian breeder
• Business plan, market research, customer survey for tack shop
• Marketing and public relations for dressage boarding and training facility
• Program development and proposal writing for lesson and boarding facility
• Youth fundraising initiative for monthly horse trade publication
• Business management winter workshop series
• Horse curriculum development and teacher training for K-5

Client Testimonials

"Yes - the materials and info that you’ve sent is helping out considerably. I’m starting to get some glimmer of where we ought to be going. It’s also nice to have someone that understands the horse industry to communicate with. Although there’s never any lack of opinions in this industry, it’s hard to find input based on fact. I’m big on making decisions and setting direction based upon fact - maybe it has something to do with being in the engineering environment." Terrie Meyers, Heartwood Arabians, Carleton, MI

Speaking

"When I was an adjunct at UNH, Lisa Derby Oden brought a wealth of information and knowledge about current issues facing the equine industry locally and nationally to the equine science students there. I felt it was imperative that the students receive the most up-to-date information on trends affecting our industry. I believe it was part of my teaching responsibility is to insure students gained the knowledge that would empower them to make informed decisions concerning the future of the equine industry.

Lisa provided a full understanding of how each segment of the industry is dependent upon each other for stability and growth. Her in-class workshops helped students increase their awareness of problems encountered in the equine field. She offered opportunities to learn about small business operations and professionalism. Time and again, she offered UNH undergraduate students insights into current horse industry trends which have an effect on their chosen equine profession.

I sat in on Equine Business Management when Lisa offered it through UNH. It helped me tremendously with my own business on my farm. I highly recommend her industry workshops as a must do walkthrough before venturing into any horse-related business. " Heather Smith, Sunrise Bay Farm, Durham, NH, www.sunrisebayfarm.com.

Workshops